Mar 3, 2026
Thomas Hill on AI Myths, Retail Media Shifts and Building Real Decision Intelligence
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"AI is everywhere in retail, but very few teams are using it in the right way.
In this episode of the Retail is Detail podcast, Jamie Hamer sits down with Tom Hill, Co-Founder and Chief Commercial Officer of Hyperfinity, to unpack the biggest myths around AI, data and customer understanding. Tom explains why AI cannot replace strategy, why most retailers are asking the wrong questions of their data, and how decision intelligence only works when people, frameworks and technology come together.
The conversation goes deep into profit optimisation during inflation, loyalty as a true profit engine, why Google’s grip on retail media may be weakening, and how retailers can regain control through first party data, composable tech and smarter personalisation. A practical, honest discussion for retail leaders navigating AI, media spend and margin pressure right now."
Jamie Hamer
Host, Retail is Detail Podcast
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