Loxa raises £2.7m to expand product protection across Europe. Read the story

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Product Protection

Because the purchase is just the beginning.

Product protection gives your customers the confidence to buy the things they love. If something goes wrong, they're covered. Repaired, replaced, looked after. All handled by Loxa on your behalf. That's the experience your brand gets the credit for.

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Why it works

What product protection actually does for your business.

What product protection actually does for your business.

Most retailers think of product protection as a customer benefit. It is. But the business case is harder to ignore than you'd expect.

Increase Conversion

Customers buy with more confidence when they know they're covered. Less hesitation at checkout means more completed purchases.

Grow Revenue

Earn on every policy sold. Add a new margin stream without adding any extra work. We handle pricing, policies, and claims.

Build Customer Loyalty

When something goes wrong and it's resolved well, customers don't forget. Store credit on replacements gives them every reason to return.

Brand Differentiation

Not every retailer offers protection. The ones that do send a clear message: we stand behind what we sell, long after it arrives. That's not easy to copy.

Reduced Returns

With protection in place, issues become claims, not returns. Less pressure on your support team, more time focused on growth.

Sustainability First

We prioritise repair over replacement where possible. Less waste, longer product life, and a story customers increasingly expect.

From our partners

Benefits

The results, in their own words.

Tangible benefits for your business.

  • "Working with Loxa has been a game-changer. It adds a real 'wow' factor for our customers; the clarity and simplicity are a significant improvement over our previous provider."

    Bradley Coulson

    Managing Director

  • "The ease of integration with our existing platform has been particularly impressive. The Loxa team has been incredibly supportive. We look forward to making product protection a key differentiator for our customers."

    Steven Westwood

    Head of Sales and Marketing

  • "Like Klarna for payments, Loxa makes it easy to offer product protection at checkout. Their seamless, tech-first approach made embedding insurance the logical next step for our customer experience."

    Shahab Raghbi

    CEO

  • “The thing I'm most surprised at is how quickly Loxa resolves issues. When we need to focus on something, we're talking within the hour; no other provider comes close."

    David Woodland

    Chief Operating Officer

  • "Integrating insurance into our Shopify site was seamless. It elevated our customer experience by giving shoppers added peace of mind at checkout."

    Helena Petkovic

    E-Commerce and Marketing

The customer experience

Benefits

How product protection works for your customers.

Tangible benefits for your business.

Step 1: Before they buy

Protection appears naturally in the purchase journey. Customers see a clear, honest offer alongside the product they're buying, with pricing shown upfront and cover explained simply. One click to add it. No friction, no confusion.

Step 2: After purchase

Customers receive a clear confirmation email with everything they need. They can access all their products and cover in one place through the Loxa portal, anytime, no passwords to remember.

Step 3: When something goes wrong

Customers can make a claim online, by phone, or by email. From there, we handle everything, from inspection to repair or replacement. Quick, fair outcomes, with over 90% of claims approved and fast decision times.

Step 1: Before they buy

Protection appears naturally in the purchase journey. Customers see a clear, honest offer alongside the product they're buying, with pricing shown upfront and cover explained simply. One click to add it. No friction, no confusion.

Step 2: After purchase

Customers receive a clear confirmation email with everything they need. They can access all their products and cover in one place through the Loxa portal, anytime, no passwords to remember.

Step 3: When something goes wrong

Customers can make a claim online, by phone, or by email. From there, we handle everything, from inspection to repair or replacement. Quick, fair outcomes, with over 90% of claims approved and fast decision times.

Step 1: Before they buy

Protection appears naturally in the purchase journey. Customers see a clear, honest offer alongside the product they're buying, with pricing shown upfront and cover explained simply. One click to add it. No friction, no confusion.

Step 2: After purchase

Customers receive a clear confirmation email with everything they need. They can access all their products and cover in one place through the Loxa portal, anytime, no passwords to remember.

Step 3: When something goes wrong

Customers can make a claim online, by phone, or by email. From there, we handle everything, from inspection to repair or replacement. Quick, fair outcomes, with over 90% of claims approved and fast decision times.

Plug and protect

Benefits

Wherever you sell, Loxa works.

Tangible benefits for your business.

Native apps, flexible APIs, and in-store solutions. Loxa connects to your existing setup, online or in-store, with full implementation handled by our team. No developer resource needed. Just a fast path to offering product protection, with every touchpoint optimised for a smooth purchase experience.

Built-in peace of mind for your customers.

Shopify

The Loxa Shopify app is plug-and-play with no cost to install. Choose how protection appears in your store: modal pop-ups, product page integration, or single-click addition to the cart. Applied template by template so each product category gets the right offer. Styled to blend into your store design. Most merchants are live within 48 hours.

Shopify POS & Other POS

Bring protection into your physical retail environment. Loxa integrates with Shopify POS and other point-of-sale systems, adding product protection directly at checkout for a consistent in-store experience.

BigCommerce

Native app available for BigCommerce stores with straightforward setup. Backed by full support from the Loxa team and a growing number of successful BigCommerce integrations already live.

PrestaShop

Supported via the Loxa app with light configuration. Our team works alongside your tech partner to guide setup from start to finish, with minimal disruption to your existing store.

Magento

Native app available for Luma, Hyva and Breeze-based themes. API options also available for retailers with more custom Magento builds or bespoke requirements.

WooCommerce

Native app and API options for WooCommerce stores. Loxa integrates smoothly without interfering with your existing setup, with full implementation support from our team throughout.

Flexible API & Custom Apps

For retailers with bespoke tech stacks or custom purchase journeys, our flexible API connects Loxa to wherever you sell online.

Loxa In-Store Portal

A standalone solution built for physical retail and your in-store sales team. Minimal training needed, they can be up and running after a quick setup, adding product protection seamlessly across your stores and showrooms.

Live across every platform

Your customers are ready for Product Protection. Are you?

Tell us about your business and we'll walk you through exactly how Loxa works for retailers like you. A clear picture of what's possible, and how quickly you could be offering product protection to your customers.

Let's make your customers feel protected and confident in their purchase.

Your customers are ready for Product Protection. Are you?

Tell us about your business and we'll walk you through exactly how Loxa works for retailers like you. A clear picture of what's possible, and how quickly you could be offering product protection to your customers.

Let's make your customers feel protected and confident in their purchase.