Loxa raises £2.7m to expand product protection across Europe. Read the story

For Retailers

For Customers

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Retail Ready

The products your customers love, protected. 

The products your customers love, protected. 

Great retail doesn't end at the sale. Seamless product protection at checkout gives customers the confidence to buy and come back.

90+
90+

Net Promoter Score

48hrs
48hrs

to Go Live

Trusted by leading retail partners

Why it works

Benefits

Good for your business. Great for your customers.

Good for your business. Great for your customers.

Tangible benefits for your business.

Offering protection isn't just the right thing to do for your customers. It's the smart thing to do for your business.

Built-in peace of mind for your customers.

Build Trust. Earn Loyalty.

When something goes wrong, your customer looks to your brand for support. With Loxa, the answer is always the right one. A simple, straightforward claims process with clear next steps at every stage.

Build Trust. Earn Loyalty.

When something goes wrong, your customer looks to your brand for support. With Loxa, the answer is always the right one. A simple, straightforward claims process with clear next steps at every stage.

Build Trust. Earn Loyalty.

When something goes wrong, your customer looks to your brand for support. With Loxa, the answer is always the right one. A simple, straightforward claims process with clear next steps at every stage.

Add Revenue. With Zero Overhead.

Earn marketing fee on every policy sold, see higher basket values, and watch returns fall. Customers who feel protected shop more often, and doing right by them pays.

Add Revenue. With Zero Overhead.

Earn marketing fee on every policy sold, see higher basket values, and watch returns fall. Customers who feel protected shop more often, and doing right by them pays.

Add Revenue. With Zero Overhead.

Earn marketing fee on every policy sold, see higher basket values, and watch returns fall. Customers who feel protected shop more often, and doing right by them pays.

Smarter Claims. Better Outcomes.

Loxa focuses on resolving claims in the most effective way, whether through repair or replacement, helping customers get back up and running quickly while reducing unnecessary waste.

Smarter Claims. Better Outcomes.

Loxa focuses on resolving claims in the most effective way, whether through repair or replacement, helping customers get back up and running quickly while reducing unnecessary waste.

Smarter Claims. Better Outcomes.

Loxa focuses on resolving claims in the most effective way, whether through repair or replacement, helping customers get back up and running quickly while reducing unnecessary waste.

Increase Conversion at Checkout.

A 60% of shoppers are more likely to buy when protection is available. Customers with cover also pay up to 21% more. Remove the doubt at checkout, and turn hesitation into a bigger sale.

Increase Conversion at Checkout.

A 60% of shoppers are more likely to buy when protection is available. Customers with cover also pay up to 21% more. Remove the doubt at checkout, and turn hesitation into a bigger sale.

Increase Conversion at Checkout.

A 60% of shoppers are more likely to buy when protection is available. Customers with cover also pay up to 21% more. Remove the doubt at checkout, and turn hesitation into a bigger sale.

Retailer voices

What our partners say.

What our partners say.

  • "Working with Loxa has been a game-changer. It adds a real 'wow' factor for our customers; the clarity and simplicity are a significant improvement over our previous provider."

    Bradley Coulson

    Managing Director

  • "The ease of integration with our existing platform has been particularly impressive. The Loxa team has been incredibly supportive. We look forward to making product protection a key differentiator for our customers."

    Steven Westwood

    Head of Sales and Marketing

  • "Like Klarna for payments, Loxa makes it easy to offer product protection at checkout. Their seamless, tech-first approach made embedding insurance the logical next step for our customer experience."

    Shahab Raghbi

    CEO

  • “The thing I'm most surprised at is how quickly Loxa resolves issues. When we need to focus on something, we're talking within the hour; no other provider comes close."

    David Woodland

    Chief Operating Officer

  • "Integrating insurance into our Shopify site was seamless. It elevated our customer experience by giving shoppers added peace of mind at checkout."

    Helena Petkovic

    E-Commerce and Marketing

The Loxa difference

From frustration to resolution

Loxa embeds protection into every purchase, so when something goes wrong, it’s handled quickly and seamlessly.

The Loxa difference

From frustration to resolution

Loxa embeds protection into every purchase, so when something goes wrong, it’s handled quickly and seamlessly.

Without Loxa 😓

With Loxa 😄

How it works

Simple from day one

How it works

Simple from day one

From budgeting to real-time alerts, our tools are built to help you take control of your money with confidence, clarity, and ease.

Step 1: Connect

Up and running in as little as 48 hours. We work with your existing systems - no complex builds, no heavy dev resource. Our team handles the integration. You focus on your business.

Step 2: Protect

Offer product protection where your customers are: online or in-store. Customers see a clear, honest offer and can opt in with a single click. No disruption to the purchase journey. Just a better one. We handle the policy admin and claims from here.

Step 3: Grow

Protection builds the relationship that outlasts the sale. Customers who shop with confidence convert at higher rates, spend more, and come back more often. Retailers benefit from higher basket sizes, reduced returns, and lower support costs. Loxa manages every claim end-to-end, so you enjoy the upside.

Step 1: Connect

Up and running in as little as 48 hours. We work with your existing systems - no complex builds, no heavy dev resource. Our team handles the integration. You focus on your business.

Step 2: Protect

Offer product protection where your customers are: online or in-store. Customers see a clear, honest offer and can opt in with a single click. No disruption to the purchase journey. Just a better one. We handle the policy admin and claims from here.

Step 3: Grow

Protection builds the relationship that outlasts the sale. Customers who shop with confidence convert at higher rates, spend more, and come back more often. Retailers benefit from higher basket sizes, reduced returns, and lower support costs. Loxa manages every claim end-to-end, so you enjoy the upside.

Step 1: Connect

Up and running in as little as 48 hours. We work with your existing systems - no complex builds, no heavy dev resource. Our team handles the integration. You focus on your business.

Step 2: Protect

Offer product protection where your customers are: online or in-store. Customers see a clear, honest offer and can opt in with a single click. No disruption to the purchase journey. Just a better one. We handle the policy admin and claims from here.

Step 3: Grow

Protection builds the relationship that outlasts the sale. Customers who shop with confidence convert at higher rates, spend more, and come back more often. Retailers benefit from higher basket sizes, reduced returns, and lower support costs. Loxa manages every claim end-to-end, so you enjoy the upside.

  • Live in 48 Hours

    1,100+ policies generated in 12 months. First policy live in under 60 minutes.

  • Protection Across Every Channel

    Custom integration spanning online and in-store optometrist locations.

  • Returns Down 80%

    Inclusive protection across all ranges. Returns fell from 5% to 1%

  • 20% Attach Rate. Effortlessly.

    Hybrid model spanning Shopify, telesales and in-store, without hard selling.

  • Business Up 20% on Forecast

    Fully inclusive on all sofa ranges. 400+ customers protected in 6 months.

  • 30% Attach Rate from the First Month

    Customers buying cover across multi product orders from month one.

Integration and AI capabilities

Powerful under the hood. Effortless on the surface.

Native platform apps, AI-powered product matching, and an expert team that drives implementation for you, no heavy lifting required. You focus on your customers. We handle everything else.

Integration and AI capabilities

Powerful under the hood. Effortless on the surface.

Native platform apps, AI-powered product matching, and an expert team that drives implementation for you, no heavy lifting required. You focus on your customers. We handle everything else.

Platform Apps

AI Categorisation

Fast Deployment

Claims & Resolution

Wherever you sell, Loxa is there.

Loxa integrates natively with Shopify, WooCommerce, Magento, PrestaShop and BigCommerce with a flexible API for custom setups. For retailers with physical stores, our in-store portal brings the same seamless protection experience to offline and point-of-sale environments.

But it's not just about where Loxa appears. It's about how. Our protection widget is designed using behavioural principles that reduce friction and increase opt-in rates, presenting cover at the right moment, in the right way, so more customers say yes.

  • Native apps for Shopify, WooCommerce, Magento, PrestaShop and BigCommerce

  • In-store and point-of-sale integration for offline retail

  • Conversion-optimised UI designed to increase attach rates

Platform Apps

AI Categorisation

Fast Deployment

Claims & Resolution

Wherever you sell, Loxa is there.

Loxa integrates natively with Shopify, WooCommerce, Magento, PrestaShop and BigCommerce with a flexible API for custom setups. For retailers with physical stores, our in-store portal brings the same seamless protection experience to offline and point-of-sale environments.

But it's not just about where Loxa appears. It's about how. Our protection widget is designed using behavioural principles that reduce friction and increase opt-in rates, presenting cover at the right moment, in the right way, so more customers say yes.

  • Native apps for Shopify, WooCommerce, Magento, PrestaShop and BigCommerce

  • In-store and point-of-sale integration for offline retail

  • Conversion-optimised UI designed to increase attach rates

Protection that adapts

Built for every retail category

Loxa embeds protection into every purchase, so when something goes wrong, it’s handled quickly and seamlessly.

Protection that adapts

Built for every retail category

Loxa embeds protection into every purchase, so when something goes wrong, it’s handled quickly and seamlessly.

  • Electronics & Smart Tech

    When a device fails, your customer's trust in you shouldn't.

  • Valuables & Accessories

    High-value items need high-confidence cover. Give customers exactly that.

  • Tools & Home Appliances

    Power tools and equipment that customers depend on daily.

  • Mobility & Active Lifestyle

    Give active customers the confidence to invest in their lifestyle.

  • Creative & Precision Equipment

    Cameras, instruments, precision kit; cover built for what customers create with.

  • Furniture, Décor & Homeware

    From sofas to lighting, covers for every corner of the home.

Ready to protect your customers?

Tell us about your business, and we'll walk you through exactly how Loxa works for retailers like you. Just a clear picture of what's possible, and how quickly you could be offering product protection at checkout.

Let's make your customers feel protected and confident in their purchase.

Ready to protect your customers?

Tell us about your business, and we'll walk you through exactly how Loxa works for retailers like you. Just a clear picture of what's possible, and how quickly you could be offering product protection at checkout.

Let's make your customers feel protected and confident in their purchase.

Frequently Asked Questions

Frequently Asked Questions

Tangible benefits for your business.

Everything you need to know about Loxa, product protection, and how it all works. Here are quick answers to the things people ask us most.

Built-in peace of mind for your customers.

What is Loxa?

How quickly can I get started as a retailer?

Which e-commerce platforms does Loxa support?

How does the revenue share work? Is there an upfront cost?

What products can be covered with Loxa protection?

How does a customer make a claim?

What does product protection actually cover?

Is Loxa regulated? And do I need to be regulated to offer protection?

My products already come with a manufacturer's warranty. Why do customers need Loxa?

Can Loxa be customised to match my brand?