Dan Coleman, Coleman Marketing, on Profit, Platforms & AI Search in Ecommerce

Retail moves fast and everyone claims to have the answer. But few can actually see what’s broken and why. In this episode, Dan Coleman joins the show to deliver the clarity retailers desperately need. Dan has been building ecommerce since Google launched, helping brands of every size get real commercial results from platforms like Shopify, Magento, WooCommerce and BigCommerce. He dives into the biggest assumptions retailers cling to, why culture beats tech every time, and the crucial shift ecommerce teams must make to stay profitable as AI reshapes how customers discover products.

We unpack Dan’s views on profit-first growth, the dangers of ROAS obsession, why blogs can destroy search performance, and the rise of AI-driven commerce that will separate the winners from everyone else. If you want to understand how to build an ecommerce business that lasts, this episode gives you the mindset and the models to do exactly that. Dan reveals what the smartest retailers are doing right now and the questions that leaders should be asking every single week but never do.

About Coleman Marketing
Coleman Marketing is an ecommerce and digital marketing consultancy run by Dan Coleman, who has worked in online retail since 1998. Accredited by the Chartered Institute of Marketing, he advises brands including Phase Eight and Hotel Chocolat on SEO, analytics, platform selection, and building teams that can run their own marketing effectively.