How Rowen Homes Achieved a 20%+ Attach Rate with Embedded Furniture Protection

Finding a Partner for Scale

Rowen Homes is a fast-growing, design-led furniture brand built for modern retail. A strong social presence and loyal customer base has driven rapid online growth, with physical retail now expanding too.

As volumes increased, the priority was clear: embed protection directly into the purchase journey in a way that scales operationally and supports long-term customer value.

The Solution: Embedded Protection at Checkout

• Rowen partnered with Loxa to launch furniture protection inside the Shopify checkout flow. The model combined add-on protection at checkout, inclusive protection on selected promotional ranges, and Shopify-native deployment with minimal operational lift.

• Protection now appears in the same flow as purchase. No separate process. No added friction.
  
  

Experience Loxa on Rowen Homes

Speed, Scale and Service

Implementation was delivered at pace through close collaboration. Even without a formal test environment, configuration and operational queries were resolved quickly, keeping go-live on track.

Embedded protection replaced manual handling with a scalable operating model. Claims and aftercare routes are clear from day one, reducing internal workload while improving customer clarity.

As Rowen's COO, David Woodland, noted:

"We've seen real benefit from the attach rate and the uptake. And the thing I'm most surprised at is how quickly issues get resolved. Support within the hour? Unheard of."

Early Impact

• 20%+ attach rate on add-on protection

• 250+ policies sold in under 6 months without any hard selling

• Inclusive protection successfully deployed across promotional ranges

When protection is embedded at checkout, customers opt in without hard selling. That attach rate reflects it.

What This Means for Furniture Retailers

For high-consideration retail, embedded protection is no longer an add-on. It is part of modern retail infrastructure.

Rowen Homes demonstrates that when protection is embedded, fast to launch, and well supported, it delivers three outcomes simultaneously: strong attach rates, operational simplicity, and a better customer experience.

Embedded protection is not an upsell. It is how furniture retailers protect margins and reinforce customer confidence as they grow.