Protection from Day One

SofaBay is a West Midlands-based online furniture retailer, built on Shopify and known for a straightforward, customer-first approach. Founded by a hands-on operator who built the brand's website and CRM himself, it is a business that moves quickly and keeps the customer at the centre of every decision.

When SofaBay encountered Loxa at the January Furniture Show 2026, the opportunity was immediate. Give customers a meaningful reason to buy with confidence, remove the operational burden of after-sales claims entirely, and make protection part of what makes SofaBay worth choosing.

Live in Under 48 Hours

SofaBay installed Loxa's native Shopify app, embedding a clear protection option directly on the product page. Customers were given the choice between 3-year or 5-year cover against accidental damage and stains, presented before adding to their basket.

Loxa's team handled the integration end-to-end. The owner reviewed and approved the final configuration before anything went live. SofaBay was up and running in under 48 hours.

Experience Loxa on SofaBay

"Over 30% of our customers add protection, and not just to one sofa. When someone orders a set, they protect every piece, that tells you customers genuinely see the value. From integration to offering customers protection took under 48 hours, and having Loxa manage our customer claims has taken a real operational burden off the team and lets us focus on growing the business."

Early Impact

30%+ attach rate from the first month of going live

Under 48 hours from integration to first protection offered

The attach rate reflects how SofaBay's customers naturally shop. Buying a sofa often means buying a set. Customers added protection to every item in their order, not just the highest-value piece. Complete peace of mind across everything in their home, and the confidence to buy from a retailer they know stands behind what they sell.

Protection embedded at the right moment does not need to be sold. When the option is clear and the value is obvious, customers choose it themselves.

What This Means for Shopify Furniture Retailers

Furniture is one of the highest-consideration purchases a customer makes. They research it, delay it, and second-guess it. When protection is available at the point of purchase, it removes the last objection.

SofaBay's 30%+ attach rate from month one is not a marketing result. It is a signal that customers were already looking for a reason to commit. Product protection gave them the confidence to do so.

For Shopify furniture retailers, Loxa makes that possible in under 48 hours. The integration is simple. The impact is not. Book a demo.