Meet Furniture Direct Online

Furniture Direct Online is a fast-growing furniture retailer based in Wakefield, offering everything from statement sofas to practical home essentials. In July 2024, they teamed up with Loxa to give customers the option to protect their purchases - both online and in-store.

A Smooth Integration

Getting up and running with Loxa was quick and painless. The full integration with Furniture Direct Online’s Shopify site took just 48 hours using Loxa’s Shopify App. Even better, the first insurance policy was created within an hour of going live.

Soon after, the in-store team was set up too. Using Loxa’s portal, showroom staff and telesales agents were able to offer product protection as part of the regular checkout flow - no fuss, no friction.

What Happened Next

Since launch, things have moved fast:

The numbers tell a clear story: customers value the option to protect their purchases, and Loxa makes it easy for retailers to offer it.

What the Team Says

The Takeaway

With Loxa, Furniture Direct Online was able to enhance their checkout experience and give customers a little extra confidence with every purchase. The quick setup, simple in-store rollout, and consistent results make it a great example of embedded insurance done right.