Case Study
Furniture Direct Online went live with Loxa in 48 hours. The first policy sold within an hour. Over 700 policies and a 19% attachment rate followed.
Meet Furniture Direct Online
Furniture Direct Online is a fast-growing furniture retailer based in Wakefield, offering everything from statement sofas to practical home essentials. In July 2024, they teamed up with Loxa to give customers the option to protect their purchases - both online and in-store.
A Smooth Integration
Getting up and running with Loxa was quick and painless. The full integration with Furniture Direct Online’s Shopify site took just 48 hours using Loxa’s Shopify App. Even better, the first insurance policy was created within an hour of going live.
Soon after, the in-store team was set up too. Using Loxa’s portal, showroom staff and telesales agents were able to offer product protection as part of the regular checkout flow - no fuss, no friction.
What Happened Next
Since launch, things have moved fast:
The numbers tell a clear story: customers value the option to protect their purchases, and Loxa makes it easy for retailers to offer it.
What the Team Says
The Takeaway
With Loxa, Furniture Direct Online was able to enhance their checkout experience and give customers a little extra confidence with every purchase. The quick setup, simple in-store rollout, and consistent results make it a great example of embedded insurance done right.
Jamie Hamer
Co-Founder & CEO, Loxa
Team Loxa
From Pitch to Partnership
Great sales conversations mean nothing if the delivery falls short. Jamie shares five questions every retailer should ask before choosing a partner, because in B2B, trust is at an all-time low, and real business begins at go-live, not a closed deal.
New Partner
Toolden partners with Loxa to offer product protection to customers
Toolden, a specialist tools retailer, now offers product protection through Loxa. Customers buying power tools can add accidental damage and theft cover right at checkout.