Mar 3, 2026
Reid Archer talks Pricing, Automation, Powertools and AI Agents.
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The FIRST EVER episode of Retail is Detail - The Retail Tech Podcast! Join host Jamie Hamer for an explosive conversation with Reid Archer, the mastermind behind Trade Counter Direct and the revolutionary pricing tool Pricemaster. What happens when a designer turned entrepreneur builds a 75,000-product tool retail empire from scratch? This isn't your typical business podcast - it's a deep dive into the gritty reality of modern e-commerce warfare, covering everything from the brutal truth about rebate systems to why major players like FFX and Troy collapsed.
Discover Reid's controversial predictions about AI buying agents that will make purchases FOR you, why "race to the bottom" pricing is killing retail, and his wild COVID story about how a potential disaster turned into his biggest win ever. From Shopify vs Magento insights to the future of retail tech, this episode delivers cutting-edge strategies, bold predictions, and the hard-won wisdom of 17 years scaling in the ruthless tools industry.
Jamie Hamer
Host, Retail is Detail Podcast
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