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In this episode, Jamie sits down with Laura Simpson, the force behind My Bespoke Room, the UK’s number one rated interior design service. Laura explains how she built a tech-enabled design business that speaks to real people, not just the elite, and why simplicity and empathy are at the heart of every customer experience.
They explore the rise of AI in retail design, the power of process and technology to scale creativity, and the importance of diverse leadership in shaping the future of retail. Laura’s story shows how innovation and authenticity can make great design something everyone can enjoy.

Jamie Hamer
Host, Retail is Detail Podcast

Helen Murphy, Opply, on Why DTC Brands Miss 80% of the Market
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Nick Beresford, Enertor, on Signing Usain Bolt and Unlearning P&G
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Alex Ayin, Tomorrow's Potential, on the Critical Non-Essentials That Win Retail
Alex Ayin helped build Social Chain and scale THG before founding Tomorrow's Potential. He argues the critical non-essentials, the trivial-looking moves business school ignores, decide which retailers end up number one.

