
Summary

Transcript

Guest Details

Watch on YouTube
In this episode, Jamie Hamer is joined by Isabella Sumner, Co-Founder and CEO of InHaus, to explore how mobile technology is transforming product video for fashion e-commerce. Isabella shares the journey from concept to scaling with global retailers, the realities of building a business with your spouse, and the challenges of fundraising as a female founder. They dive into the creative and operational advantages of scalable video production, the surprising demographics embracing it, and her vision for the future of retail content.
About InHaus
InHaus is a London-based fashion tech startup that helps ecommerce brands create product videos affordably and at scale. Co-founded in 2020 by stylist Isabella Sumner and photographer Till Janz, its platform turns smartphone footage into polished, brand-ready product videos using automated editing tools.

Jamie Hamer
Host, Retail is Detail Podcast

Helen Murphy, Opply, on Why DTC Brands Miss 80% of the Market
Opply's Helen Murphy on why shelf still beats screen, what retail buyers actually decide on, and the unticked box that stopped deliveries. Hear her thinking.

Nick Beresford, Enertor, on Signing Usain Bolt and Unlearning P&G
Nick Beresford left P&G to sell insoles from Ipswich, and within a year Usain Bolt was on the shareholders' register. He explains the launch that nearly killed Enertor, and what he had to unlearn.

Alex Ayin, Tomorrow's Potential, on the Critical Non-Essentials That Win Retail
Alex Ayin helped build Social Chain and scale THG before founding Tomorrow's Potential. He argues the critical non-essentials, the trivial-looking moves business school ignores, decide which retailers end up number one.

