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In this episode, Jamie Hamer is joined by Isabella Sumner, Co-Founder and CEO of InHaus, to explore how mobile technology is transforming product video for fashion e-commerce. Isabella shares the journey from concept to scaling with global retailers, the realities of building a business with your spouse, and the challenges of fundraising as a female founder. They dive into the creative and operational advantages of scalable video production, the surprising demographics embracing it, and her vision for the future of retail content.
About InHaus
InHaus is a London-based fashion tech startup that helps ecommerce brands create product videos affordably and at scale. Co-founded in 2020 by stylist Isabella Sumner and photographer Till Janz, its platform turns smartphone footage into polished, brand-ready product videos using automated editing tools.

Jamie Hamer
Host, Retail is Detail Podcast

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