Chloë Thomas, eCommerce MasterPlan, on Ethical Marketing & Smarter Retail Decisions

Retailers today face an overwhelming amount of advice, tools, and pressure to keep up with the competition. In this episode, Jamie Hamer is joined by Chloë Thomas — e-commerce expert, author, and host of the globally recognised E-Commerce Masterplan podcast. Drawing from two decades in retail and over 500 podcast interviews, Chloë explains why customer data should guide strategy, how retailers can filter out irrelevant trends, and why ethical marketing isn’t just the right thing to do — it’s profitable.

From the game-changing rise of Shopify to the pitfalls of shiny new tech, Chloë offers a pragmatic perspective on what truly drives sustainable growth. Whether you’re a retailer scaling internationally or a brand wrestling with data silos, her insights will help you focus on what matters most. Expect sharp takes, plenty of real-life examples and actionable ideas you can put into practice straight away."