Bradlie Houldsworth of Remarkable Commerce, talks Retail Innovation, Agency Strategy and the Future of E-Commerce

What does the future of retail really look like when AI knows your customers better than you do? In this episode of Retail is Detail, Jamie Hamer sits down with Brad Houldsworth, Strategy Director at Remarkable Commerce, to unpack the bold shifts reshaping e-commerce. From dynamic pricing that charges different shoppers different amounts, to retailers discovering that not going omnichannel can sometimes deliver better results, Brad brings fresh, unfiltered insights from inside the industry.

With over a decade of experience guiding leading UK retailers, Brad shares provocative stories—from strange merchandising rules like “never put red products above position 12,” to his vision of AI-driven campaigns that free brands to focus purely on creativity. If you want to understand how strategy, technology, and experimentation collide in today’s retail landscape, this is an episode you won’t want to miss.

About Remarkable Commerce
Remarkable Commerce is a UK-based e-commerce platform provider serving mid-market retailers. Founded in 1999, it offers a modular, headless commerce platform with over 250 pre-built integrations. Clients include Moss Bros, Yours Clothing, and Roman Originals. It was recognised as a Major Player in IDC MarketScape's 2024 global assessment.