A Tool Is How They Earn
UK Planet Tools has spent more than fifteen years earning a reputation tradespeople trust. Its customers are professionals, and for them a tool is how they earn a living. Manufacturer warranties cover faults, but they do not cover theft or accidental damage, the two things that most often take a tool out of a tradesperson's hands. When a tool is stolen from a van or dropped on site, the customer is left out of pocket and off the job.
For a retailer that built its name on looking after customers before, during and after the sale, that was a gap worth closing. UK Planet Tools wanted to give its customers a simple, fair way to protect the tools they rely on, at the point of purchase.
10,000 SKUs, Live From Day One
UK Planet Tools partnered with Loxa to add protection directly to its product pages, and the rollout started wide. Cover went live across 10,000 insurable SKUs from day one. Loxa's AI categorisation engine did the heavy lifting, working through the catalogue to identify which products qualified for cover, quickly and accurately, so coverage was both broad and precise from the first day.
Protection was made available right on the product page. Customers were offered the clear option to protect their tools, with one or two years of cover against accidental damage, theft, and faults that fall outside the manufacturer's warranty, and nothing to pay towards a valid claim. Loxa handles policy creation, documentation and claims end to end, so the UK Planet Tools team stays focused on selling tools.
Built In, Their Way
UK Planet Tools runs a bespoke storefront on Magento, maintained by an in-house development team. Rather than work around a default widget, their developers integrated Loxa themselves. The Loxa Magento app is configurable, so they controlled where protection appeared on the product page, how it was presented, and how it looked against their own brand design, then extended the same setup across configurable products with multiple variants. The protection feels native to the customer's buying journey while still standing out as a clear benefit.
Experience Loxa on UK Planet Tools
260+ Policies in Under 30 Days of Launch
In under 30 days of launch, customers bought more than 260 protection policies, organically. Once protection was available on the product page, customers chose it on their own, steadily from the first day and building through the period, a sign that it is becoming a natural part of the buying decision. Loxa handles every claim end to end, with approved claims settled quickly and replacements sourced back through UK Planet Tools so that spend stays inside the business.
What This Means for Tool Retail
For the trade customer, a stolen or damaged tool means lost work, not just a replacement cost, so protection at the point of purchase is genuinely useful rather than a token add-on. When it is offered clearly on the product page, customers opt in without hard selling. And for retailers running their own custom storefronts, a configurable app and fast, accurate categorisation mean protection can launch wide and fit the store, rather than the store bending to fit the protection.
This is the start of the partnership, not the finish. With protection live and customers choosing it on their own, UK Planet Tools and Loxa are continuing to widen cover across the range as the business grows.
Book a demo with Loxa today.
