London, 26 October 2026

Loxa has been appointed as point of sale protection partner to Howden's Jewellers’ Block team, giving UK jewellers and watch retailers a way to offer their customers cover on the piece they have just bought, at the moment they buy it.

The two businesses protect different ends of the same shop. Howden looks after the jeweller's own business, covering stock, premises and the risks of the trade. Loxa covers what the customer carries out of the door. Together, a jeweller can protect their business and their customer's purchase through one relationship.

The timing reflects a demanding period for the trade. Precious metal prices have risen sharply, leaving retailers holding stock bought at very different values. Margins on high value watches have tightened as the pre-owned market corrected. Theft has risen, particularly in London, to the point where customers are changing what they buy and where they wear it. And customers increasingly treat aftercare as part of the purchase decision rather than something to consider afterwards.

When a customer damages or loses a piece to theft, the claim is usually settled elsewhere and the replacement bought elsewhere. The jeweller loses the customer at the moment the relationship should count for most. In a trade that runs on recommendation and repeat custom, that is an expensive way to lose someone. Loxa's cover is built so that approved claims return to the retailer who made the original sale, as a repair at their own bench or a replacement from their own counter.

“The way people buy jewellery is evolving, and insurance has an opportunity to evolve with it. Loxa brings cover directly into the purchase journey, whether a customer is buying in-store or online. When insurance is simple, relevant and offered at the right moment, customers respond - across Loxa’s retail partners, around 15% of customers buying high-value items choose to take out cover.

“Jewellery is built on trust. Customers choose a jeweller because they trust them with an important purchase, and that relationship shouldn’t disappear if something goes wrong. Giving the retailer the opportunity to replace the item keeps that customer relationship intact. In a sector this personal, that matters.”

“Jewellers have spent decades building relationships most retailers would envy, and then losing customers at the one moment those relationships should count for the most. Howden's clients asked for a way to offer protection at the counter. We have built one that keeps the replacement, and the customer, with the shop that made the sale.”

The partnership has been in development for much of the past year and was brought together this September, with both teams at the Jewellery Show at Olympia.

Jewellers and watch retailers interested in offering the cover can contact Loxa at jewellery.loxacover.com.

About Loxa

Loxa enables retailers to offer their customers protection seamlessly at the point of sale. For jewellery and watch retailers, that means cover for accidental damage and theft on the piece itself, at the counter or online, with approved claims returning to the retailer who made the original sale as a repair or a replacement piece.

A trusted partner to more than 50 leading UK retailers across jewellery, watches, furniture, electronics, power tools, catering equipment and eyewear, Loxa is on a mission to protect every retail customer, everywhere.

Loxa Ltd is an insurance intermediary authorised and regulated by the Financial Conduct Authority (FCA no. 1018666). Registered in England and Wales (Company no. 14654818). loxacover.com

Howden and Loxa have a mutual commercial introducer relationship for jewellery and watch merchants.

Media contact

Anugrah Pundir, Marketing & Partnerships Lead, Loxa
partnerships@loxacover.com

About Howden

Howden is a leading global insurance intermediary group, built on employee ownership. Founded in 1994, it delivers insurance, reinsurance and underwriting services for clients ranging from private individuals to the world's largest multinationals.

The Group operates in 57 countries across Europe, the USA and Latin America, the Middle East, Asia Pacific and Africa, with 25,000 people managing over $54 billion in premiums for clients.

Further information is available at www.howdengroup.com and www.howdengroupholdings.com.