Meet Furniture Direct Online
Furniture Direct Online is a fast-growing furniture retailer based in Wakefield, offering everything from statement sofas to practical home essentials. In July 2024, they teamed up with Loxa to give customers the option to protect their purchases - both online and in-store.
A Smooth Integration
Getting up and running with Loxa was quick and painless. The full integration with Furniture Direct Online’s Shopify site took just 48 hours using Loxa’s Shopify App. Even better, the first insurance policy was created within an hour of going live.
Soon after, the in-store team was set up too. Using Loxa’s portal, showroom staff and telesales agents were able to offer product protection as part of the regular checkout flow - no fuss, no friction.
What Happened Next
Since launch, things have moved fast:
Over 700 policies sold between July 2024 and May 2025
Steady month-on-month growth as more customers opted in
Peaks in November and March, with strong results even outside typical sales periods such as Black Friday
An attachment rate of 19% was seen over a limited timeframe from February 2025 to April 2025.
The numbers tell a clear story: customers value the option to protect their purchases, and Loxa makes it easy for retailers to offer it.
The Takeaway
With Loxa, Furniture Direct Online was able to enhance their checkout experience and give customers a little extra confidence with every purchase. The quick setup, simple in-store rollout, and consistent results make it a great example of embedded insurance done right.
